Just Eat brings you hungry customers — but takes a cut of every single order, forever. DineKit gives you free menus, QR codes, allergen tools and commission-free online ordering today — eat-in, takeaway and delivery, with card payments through your own Stripe account. It works worldwide in your own currency, installs as an app on your tablets, and keeps the customer and the data yours. Use the marketplace to get discovered; use your own site to keep repeat customers profitable.
Just Eat is an orders marketplace: it puts your restaurant in front of a huge pool of local diners, and in return it takes a percentage of everything you sell through it.
Marketplace commission is typically in the region of ~14% plus a small per-order fee — noticeably kinder than Deliveroo or Uber Eats, which sit nearer 25–30% — but it’s still a slice off every sale. You can use your own drivers or pay the marketplace to deliver for you.
The catch isn’t any single order. It’s that the cut never stops. A regular who orders from you every week is worth a lot — and on the marketplace, you hand over a share of that customer’s spend for as long as they keep ordering through the app.
Two different tools for two different jobs. Here’s the honest breakdown of what each one gives you.
| What you need | DineKit | Just Eat |
|---|---|---|
| Cost to start | Free, open-source plugin | Free to list, then commission |
| Commission per order | None — only standard card fees | ~14% + per-order fee, forever |
| Works worldwide | Yes — your own currency & language | In its launched markets |
| Customer discovery | You drive your own traffic | Large ready-made marketplace |
| Online ordering | Live commission-free — keep 100% | Live now |
| Delivery driver tracking | Delivery is non-tracked today | Live GPS driver tracking |
| Installable tablet app + kitchen display | Built in — PWA, multi-tablet sync, KDS | Not the point of the platform |
| Digital menu & QR codes | Built in, free today | Not the point of the platform |
| Allergens + printable matrix | Built in, free today | Limited |
| Own your customer data | Yes — self-hosted, it’s yours | Held by the marketplace |
What you can do today, live and free on WordPress.org — anywhere in the world.
Build and update your full menu in WordPress. Change prices and dishes yourself, in minutes, no developer needed.
Generate QR codes that open your live menu on any phone. Update once and every table sees the change.
Tag allergens per dish and print a compliant allergen matrix for the kitchen and front of house. (The UK’s 14 statutory allergens and Natasha’s Law are pre-seeded as one example; add your own for your jurisdiction.)
Install the staff app to your phones and tablets, and keep every tablet in sync automatically — a change on one screen shows on the others within seconds.
A New → Preparing → Ready kitchen board with per-round tickets, wait timers and a fullscreen mode for a kitchen TV — plus optional thermal ticket printing.
Take online orders through your own DineKit-powered site — eat-in (QR order-at-table), takeaway and delivery — with payments through your own Stripe account in your own currency. Partial refunds and per-item refunds are built in. Keep 100% of every sale, minus only standard card fees. Get DineKit — Free.
Get help without a licence key: raise a support ticket and track threaded replies right inside DineKit, with a wordpress.org forum fallback.
DineKit is open-source and self-hosted. Your menu, your customers and your orders live on your own site — not inside someone else’s platform.
The smart play isn’t marketplace or DineKit. It’s both:
We’re not going to pretend the marketplace has no value. Here’s where it genuinely earns its cut.
DineKit is free, self-contained and live in minutes. Own your menus, your bookings and your data.
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